CAMICO's Vice President of Sales, Marketing & Communications is responsible for developing and executing strategic planning for all marketing, communication and sales activities at CAMICO. Incumbent is responsible for the accuracy and consistency of all CAMICO written and oral communication including performing executive level work in communicating information about CAMICO to CAMICO's policyholders, potential policyholders and to the general certified public accounting profession.
Incumbent manages the production and delivery of documents, manuals, courses, seminars, meetings and presentations to the policyholders of CAMICO. This position works closely with all senior department heads and state societies to develop marketing strategies and to coordinate the orderly flow of information from CAMICO. This includes producing CAMICO's communication publications and links these communications products with the goals and guidelines of the Underwriting, Finance and Claims departments.
Incumbent is also responsible for lead generation strategies and for the design and production of all sales and advertising materials. This position is responsible for oversight of all sales activities within CAMICO including CAMICO Insurance Services (CIS). This Vice President assumes additional responsibilities as determined by the President and reports directly to the President.
ESSENTIAL DUTIES AND RESPONSBILITIES include the following. Other duties may be assigned.
Develop CAMICO "message"- Responsible for developing communication pieces to communicate CAMICO's "message" to policyholders and others.
Control CAMICO style- Responsible for establishing and maintaining a coordinated style and quality level for all CAMICO communications, including advertising and public relations.
Control corporate communications flow- Develops and implements a process to ensure that CAMICO information to policyholders and other users flows out in an orderly, logical fashion.
Management of corporate marketing and communications - Manages and coordinates all corporate marketing and communication materials involved in the implementation of the CAMICO information program. Includes but is not limited to the quarterly newsletter, special mailings, advertising, marketing materials and annual report.
Responsible for all marketing communications strategies, including advertising and direct mail, to provide leads for the sales team. Use leads tracking data and input from sales team to determine strategy for lead generation.
Develops systems to track results and report to management on the progress of the marketing communication program.
Responsible for development of tracking system and reports concerning letters received from policyholders.
Responsible for the editing and production of CAMICO's loss prevention and communications materials in coordination with the loss prevention department. Research and write loss prevention articles and materials as needed in conjunction with the loss prevention department.
Develop and manage P/R Activity – Actively develop media coverage for CAMICO and its programs.
GENERAL MANAGEMENT RESPONSIBILITIES:
• Responsible for recruiting, training and development of departmental staff.
• Promotes positive environment within Company.
• Participates in the planning and development of corporate strategies as member of senior management team.
• Bring company perspective to marketing and communications issues.
• Define department action plans necessary to achieve corporate goals.
• Delegate responsibility and authority as appropriate to direct reports to enable them to accomplish goals.
• Evaluate departments' progress on goals.
Carry out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE:
Bachelor's degree (B. A.) from four-year College or University; and five years related experience and/or training; or equivalent combination of education and experience.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions and reach reasonable conclusions after analyzing multiple variables.
OTHER SKILLS and ABILITIES:
Good communication skills, both written and oral. Project management skills, especially the ability to organize and direct several different projects at various stages of development. A knowledge of professional liability insurance desired. A knowledge of the work of an accounting firm desired.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk.
The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, peripheral vision, and the ability to adjust focus.
Employees in this position are occasionally required to travel by car and/or plane on business related matters.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.
Is dedicated to meeting the expectations and requirements of the policyholders; gets first-hand policyholder information and uses it for improvements in products and services; acts with policyholder in mind; establishes and maintains effective relationships with policyholders and gains their trust and respect.
Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of his/her solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
Ethics and Values:
Adheres to an appropriate (for the setting) and effective set of core values and beliefs during both good and bad times; acts in line with those values; rewards the right values and disapproves of others; practices what he/she preaches.
Integrity and Trust:
Is widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn’t misrepresent him/herself for personal gain.
Creates a climate in which people want to do their best; can motivate many kinds of direct reports and team or project members; can assess each person’s hot button and use it to get the best out of him/her; pushes tasks and decisions down; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with.
Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.
Hiring and Staffing:
Has a nose for talent; hires the best people available from inside or outside; is not afraid of selecting strong people; assembles talented staffs.
Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results.
Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.
Building Effective Teams:
Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Interested applicants please send resume and salary expectations to email@example.com
CAMICO encourages the health and financial well-being of its employees by providing a comprehensive benefits program to meet the personal needs of its employees and their families. A partial list of CAMICO's comprehensive benefit program include:
- Medical (Blue Cross PPO plans, HSA Plans & Kaiser HMO & HSA)
- Group Life
- Voluntary Term Life Insurance
- Flexible Spending Account
- 401(k) Savings Program with Employer Match
- 9 paid holidays plus 1 floater