Policyholder Social Media Survey Results

In the preceding issue of IMPACT (103), we asked readers to complete a brief survey to help CAMICO better understand the social media habits and practices of our policyholders. Here are highlights of the survey results:

1) Most survey respondents (56% to 84%) use social sites such as Facebook, Twitter, LinkedIn and YouTube for both professional and personal purposes.
2) Respondents access social networking sites for work/professional reasons between once a week and a few times a week.
3) Most respondents access social sites on Saturday (57%) and Sunday (58%).
4) Over 90% of respondents spend less than 30 minutes on average during each social media visit.
5) Over 90% of respondents prefer to read just short posts in one social media session.
6) The majority of respondents use social media/networking sites for:
a) professional networking, and joining professional groups and online communities (92%); and
b) sharing and exchanging information with CPA peers/followers (90%).
7) When asked what kind of information they would be interested in, or would more likely read on CAMICO social media sites, common responses were:
a) a forum/group where readers can ask questions and solicit feedback on CPA trends and issues (92%);
b) industry news, industry expert insights (89%); and
c) webinars, videos, podcasts (87%).
We appreciate the time and thought given by those of you who chose to participate, and we’ll be incorporating your feedback into our own social media activity. Questions regarding the survey can be directed to marcom@camico.com.

Share this post

Leave a comment

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

Latest Articles

  • 12 Sep

    How to Handle Problem Clients

    Problematic or less-than-desirable clients may be keeping your firm from developing the clients it wants. An excellent way to identify those clients is to re-evaluate your client relationships on a regular basis, at least annually. Re-evaluate tax clients while there is still ample lead ti... read more

  • 08 Sep

    Policyholder Partner Wins ACE Administrator Award

    Jeanie Price, AAAPM, a partner of DeLeon & Stang Certified Public Accountants and Advisors, received the prestigious ACE Administrator Award from the CPA Firm Management Association (CPAFMA) at the association’s annual conference in Baltimore on June 29.

    ... read more

  • 08 Sep

    Hackers stealing tax refunds

    Be sure to verify that changes in bank account numbers are legitimate when e-filing tax returns. Hackers will send fraudulent email messages with bank account numbers different from the legitimate client account numbers in an attempt to divert tax refunds into their own accounts.
    read more